Business Models of Ads Against Google

Many books in reference to Google has been published, but most of them were not worth to read. However, this book seems best. The author studied the marketing business in Japan very well.

Many mass communication companies feels facing on the turning point of their business models. They try to change themselves, but They couldn't find any ways against Google and Amazon. In addition, Microsoft also seems to seek strategies against Google.
In 80's and 90's, many Japanese companies were always in the center of technology topics, but there are no Japanese companies... Why can't Japanese companies innovate new services or new business models?