What Is Strategy And Does It Matter?

Richard Whittington classifies strategy into four groups.

• classical : analyze, and make a plan, and then order the plan
  
• evolutionary : decrease costs, and increase options
  
• processsual : have principle, and accept markets
  
• systemic : do as the Romans do
  

type	planning method	targeting result
classical	intentional process	max profits
evolutionary	emergent process	max profits
processsual	intentional process	plural results
systemic	;emergent process	plural results