Buyology

have you seen the warning on the cigarette box. Martin Lindstrom told that the waning is the best ads for continuing to smoke. Smokers feel to quit smoking when they see the warning, but the warning inspires to want to smoke more in their brains. In addition, the ads of cigarettes in the Formula One was got rid of the logo. Many people believe the logo is the core of ads, but the getting rid of the logo inspires much more. Martin told there are many methods of the modern ads such as products placements, perfume and spending the nights. I recommend to read this book if you're marketing stuff.