Made to Stick

Kazuyo Katsuma who is one of the most popular essayist in Japan wanted to write the commentary of this book. This book was her most favorite book in 2007. She used the list of "SUCCESSs".

SUCCESSs

• Simple: Find out a core, Telling the core to others.
  
• Unexpected: surprising, keep interesting
  
• Concrete: memorizing better, collaboration
  
• Credible: from internal and out of group
  
• Emotional: relativeness, profits, identity
  
• Story: simulations