Mark J. Penn and E. Kinny Zalesne tells many small trends in the United States. The authors says they are micro, but I think they're not micro because the trends have been picked up on this book. Meanwhile, there are many trends I'm interested. Some of them have not been still occurred in Japan. On the other hand, some of them have been occurred in the world. The authors also tells some situations on the trends in the world. Mammonis, for instance, has been an issues in the world. In Japan, we call the issue "Parasite Singles". This book was written in 2007, and so these trends would be changed much after the financial crisis.
2009-04-15
MICROTRENDS
Mark J. Penn and E. Kinny Zalesne tells many small trends in the United States. The authors says they are micro, but I think they're not micro because the trends have been picked up on this book. Meanwhile, there are many trends I'm interested. Some of them have not been still occurred in Japan. On the other hand, some of them have been occurred in the world. The authors also tells some situations on the trends in the world. Mammonis, for instance, has been an issues in the world. In Japan, we call the issue "Parasite Singles". This book was written in 2007, and so these trends would be changed much after the financial crisis.
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